Blogging Best Practices - Lessons Found Out

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One tag should link to a variety of key words and themes which you've posted about and also you need to assign no more than three tags .  Make certain that the tags that you select are not repetitive of one another and diverse because this may actually damage your SEO efforts. Link Internally and Externally If appropriate, including links and external links throughout your post is a fantastic exercise. Together with reviving some of your articles and helping readers find exactly what theyre searching forlinking allows you to underline your website's validity.  You can link to other blog posts or to your web pages.   Shorten Your Blog URL Website URLs are among the things that search engines crawl since its another touch point for the engines to inform what your page is all about.  Because of this, its readable and to prevent a mess of numbers and characters that provide the reader or to search engines with no context.

 

Blogging Best Practices – Lessons Learned

Below is it shows where to place keywords and the best way to structure them.  Remember that your URL does not need to be a direct pick from the page title.  Using shorter URLs is a practice that is blogging best because they are easier for search engines and readers to comprehend. With all these blogging best practices in mind, you'll be on the right path to building a better blog strategy and creating articles to your readers.

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From what Ive discovered, technical SEO gets you so far.  To reach the top and stay there, an article has to be helpful to the reader.  The largest reason for this is because it contrasts with Googles number one need to rank the best content. To help you out, here are just six of those blogging best practices Ive used to help my blog posts rank on top of Googles search results.  By the end of the post, youll have a easy playbook.    The Perfect Word Length If you Google Perfect word length for a blog post youll encounter this commonly used graph from a Serp IQ research: Many people utilize this chart to justify writing really very long articles. In my experience, a manual will outrank a mediocrely helpful manual of 2,000 words any day.  But my personal guideline would be to aim for 1,500 words.  And while I just said there's not any ideal span, I follow this rule since it forces me to consider all angles of this topic Im speaking about.

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  They scan.  In reality, research finds that youre blessed if more people read more than 20 percent of what youve written. Consequently, if you want to keep people youve got to break your writing down . They look like function.  They frighten people off.  They leave your site if you scare off people.  And if they leave your website, thats an indicator to Google your post isnt very beneficial.  And when its not helpful, you begin to fall in rankings.  So, when you write, look for opportunities to divide your paragraphs into shorter chunks. Why Your Headings Need Hooks Look at both of these subheadings and pick the one that catches your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my attention longer, and Ill guess it will for you too.

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The headline gets the response to the issue inside.  How do you fry an egg Use cooking spray.   Theres no reason to read the report.  The headline generates curiosity.  You dont know what is going to make an egg easier to fry if you don't keep reading. And if they remain on your page longer, theres a sign to Google that youve got good content.  So, after youve written your article, go back and search for opportunities to make hooks.  Should you need assistance with your hooks and headlines, 1 source I turn to time and time again is that this free guide on how best to Write Magnetic Headlines. A study conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to reach aims when they created lists than those who did not.

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A Featured Snippet is simply an answer to a search outcome that Google chooses out of an articleand most frequently its in the kind of a list.  In the example above, Google shows a number of steps about the best way to plan an occasion right within its results.  The reason Featured Snippets are so precious is that in the event the article is your one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots posts, as theyve increased our ranks and our traffic.  If you would like to obtain a Featured Snippet, theres still some speculation on how Google picks them, but normally when I write a blog post, I try to add lists or steps as frequently as possible.   The Kinds of Images That Work Finest Take a look at these two images.  Which do you like better (Pictures from Big Stock Photo.com) Ill have a guess and say its the image of the happy, smiling people. Its not only that the image of stones isnt appealing, but its that have been really hardwired to enjoy images of people better.

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Because I started using pictures of people in my blog articles, Ive discovered they get shared a whole lot longer, which is another factor Google considers in its positions.  Its a little change which makes a big difference.    Why Your Articles Must be Evergreen Perhaps you have clicked on an article from a Google search result simply to obtain the content obsolete When I encounter outdated articles, I click the back button and try another result. Thats why should I want something to rank highly, I attempt to create whats called evergreen contentcontent that remains relevant during a lengthy time period.  This means I avoid writing about things that have time-based info or fads.  Some of Wild Apricots evergreen content was in the top of Googles search results for ages. Ive put everything Ive learned to a simple playbook that covers how to compose and optimize posts for Googles search results that anyone can use, no matter the size of your company. If youd enjoy my full playbook on nonprofit SEO, you can watch my free webinar The Way to Boost Your Organization by Obtaining Lots and Lots of Traffic to Your Website.